Born in Malaysia, raised in Taiwan, educated in the U.S., and currently based in HK.

Bio

I’m an experienced Design Strategist and UX Designer with a background in digital transformation and customer experience consulting, as well as marketing and brand strategy. Having grown up in Taiwan and launched my career in the United States, I’ve cultivated a fresh perspective grounded in my empathy for others and drive for learning.

My passion for understanding users' needs combined with a balanced analytical and creative approach drives everything I do. With a natural desire to connect with others, I craft compelling stories at the intersection of business, technology, and design.

I truly believe that a good user experience is the foundation for innovation. I aspire to create intuitive, positive, and meaningful experiences by designing products and solutions that inspire us!

Experience

2021 - Present

EPAM Continuum

Senior Design Strategist

2019 - 2020

Porsche | MHP - A Porsche Company

Digital Transformation + Customer Experience

2018

Kabbage from American Express

Brand Strategy & Marketing

Interests

In my free time, you’ll often find me coffee-shop hopping, people watching, or furniture browsing! As an occasional painter and woodworker, I’m constantly searching for a creative outlet…

Skills

Design

User Research & Interviews
Concept Testing
Interaction Design
UX Design
Information Architecture
Heuristic Evaluation
Competitive Analysis
Design Studio / Workshop

Contextual Inquiry
Persona & Scenario
Low-High Fidelity Wireframing
Rapid Prototyping
Usability Testing
Project Management
Client Engagement

Tools

FigJam
Miro
Trello
Jira
Webflow
Tableau
Google Data Studio
Microsoft PPT

Figma
Sketch
Adobe XD
Adobe Illustrator
Adobe Experience Manager
InVision
Marvel
Zeplin

English
Mandarin
Cantonese

Spanish

Languages